LeBron Becomes the First Pro Athlete to Join the Barbie World

Authored by BDiGiT MAGAZINE
April 10, 2025

LeBron James just made history — this time in miniature.

Mattel has officially introduced the first-ever pro athlete reimagined as a Ken doll, and it’s none other than @kingjames himself. The limited-edition figure blends LeBron’s iconic off-court style with meaningful details that reflect his legacy. From the varsity jacket repping his legendary #23 to the “We Are Family” tee and checked pants, every piece is thoughtfully designed. Accessories include Nike Terminator Highs, gold watch, Beats headphones, sunglasses, a fanny pack, and his signature “I PROMISE” wristband — a nod to his commitment to community and youth empowerment.

Created in partnership with the LeBron James Family Foundation, the release isn’t just about collectible culture. Mattel is also making a donation to support education, housing, and other initiatives in LeBron’s hometown of Akron, Ohio.

The signed, limited-edition drop lands exclusively at UNDEFEATED La Brea on April 12. A wider release follows on April 14 through Mattel Creations and select retailers for $75.

LeBron as Ken isn’t just a look — it’s a legacy.