Cupra Design House Unveiled During Milan Design Week

Authored by BDiGiT MAGAZINE
April 11, 2025

CUPRA unveils a bold new chapter in its evolution with the launch of CUPRA Design House — a visionary division dedicated to redefining the intersection of design, technology, and craftsmanship. Rooted in innovation and forward-thinking creativity, the CUPRA Design House introduces a new dimension to the brand’s identity by creating immersive and connected experiences that transcend traditional automotive boundaries.

Structured around three core pillars — CUPRA Collection, CUPRA Collabs, and CUPRA Beyond — this new creative hub serves as a platform for exploring how cutting-edge materials and technological advancements can shape the future of design. As part of its debut, CUPRA Design House presented four pioneering prototypes at Milan Design Week through a series of immersive activations. These included 3D-knitted garments, 3D-printed sneakers, a multi-functional vest, and premium luggage crafted using repurposed Century Bronze material sourced from CUPRA vehicles. The showcase also featured a standout sculpted lounge chair, highlighting the brand’s commitment to both form and function.

This strategic move reinforces CUPRA’s dedication to pushing the boundaries of contemporary design and fostering meaningful collaborations across industries.