Conner Ives’ “Protect The Dolls” T-Shirt: Fashion with Purpose

Authored by BDiGiT MAGAZINE
April 22, 2025

Debuted by Conner Ives during the finale of his Fall/Winter 2025 runway show, the “Protect The Dolls” t-shirt has rapidly become a cultural symbol, seen on notable figures including Troye Sivan, Pedro Pascal, and Haider Ackermann. Designed to champion the rights and safety of the transgender community, the statement piece has gained momentum online—especially in light of recent legal developments in the UK.

Following the UK Supreme Court’s controversial ruling that the Equality Act of 2010 defines “women” strictly in terms of biological sex—excluding transgender women with a Gender Recognition Certificate—the shirt has resonated as both a protest and a call to solidarity. The decision has sparked widespread outcry and passionate demonstrations across the country.

In response, the fashion industry has once again stepped forward to amplify voices and support marginalized communities. Conner Ives’ “Protect The Dolls” tee has already raised over $70,000, with all proceeds being donated to Trans Lifeline, a U.S.-based, trans-led nonprofit organization that provides critical, life-saving support and resources for the transgender community.

The campaign not only highlights the power of fashion to influence social change but also fosters an authentic and impactful cultural moment—one rooted in compassion, awareness, and action.

All proceeds from the t-shirt go directly to Trans Lifeline.

Support the cause. Protect the dolls.