Chocolate City Group Partners with Federal Ministry to Elevate Nigeria’s Creative Industry
Authored by BDiGiT MAGAZINE
April 21, 2025
In a landmark move set to reshape Nigeria’s cultural and entertainment landscape, Chocolate City Group has entered into a strategic three-year partnership with the Federal Ministry of Arts, Culture, Tourism & the Creative Economy. This forward-thinking collaboration is designed to fuel the growth of Nigeria’s creative ecosystem through the establishment of live performance venues, investment in talent development, and the creation of global opportunities for Nigerian content.
The partnership, unveiled during a formal signing event attended by industry leaders, government officials, and stakeholders in the creative sector, represents a powerful alignment between public and private sectors. Together, they aim to address long-standing challenges in infrastructure, funding, and access to global markets that have hindered the growth of the industry for years.
At the core of this initiative is a commitment to building and revitalizing live venues across the country, providing vital platforms for musicians, performers, and creators to showcase their talent to larger audiences. Chocolate City Group, with its proven track record in artist development and global music distribution, will also lead nationwide talent discovery and incubation programs that empower young creatives with skills, mentorship, and access to professional networks.
“This is a major leap for the creative economy,” said the CEO of Chocolate City Group. “We’re not just creating stages and studios—we’re building bridges for Nigerian stories, music, and culture to reach the world. We’re excited to work with the Ministry to build a stronger, more sustainable industry.”
Minister Hannatu Musawa, who has championed initiatives aimed at repositioning Nigeria’s arts and culture sector, described the partnership as a bold step toward realizing the creative economy’s full potential. “This collaboration with Chocolate City demonstrates our dedication to nurturing homegrown talent and promoting Nigerian culture globally. It’s about empowering a new generation of creatives and ensuring their voices are heard around the world.”
Over the next three years, the partnership will focus on:
• Developing and upgrading live venues nationwide. •
• Launching talent discovery and professional training programs.
• Facilitating global showcases and international partnerships for Nigerian creatives.
• Promoting cross-sector collaboration between music, film, fashion, and digital art.
• Driving policy reforms that make it easier for creatives to thrive in Nigeria.
With the right infrastructure, talent pipelines, and global strategies now coming together, this partnership promises to redefine how Nigerian content is produced, consumed, and celebrated—both at home and on the world stage.