Choupette Lagerfeld Stars In Hublot’s 20th Anniversary “Big Bang” Campaign

Authored by BDiGiT MAGAZINE
May 03, 2025

For its 20th anniversary, Hublot’s “Big Bang” collection returns to the spotlight with a campaign that’s as audacious as it is iconic. Enter @choupetteofficiel—Choupette Lagerfeld—who makes her dazzling debut as the star of the milestone celebration. More than a beloved pet, Choupette has long captured the hearts of fashion insiders and the public alike, known not only for her signature charm but also for her association with the timeless legacy of Karl Lagerfeld.

This campaign captures the fusion of creativity and elegance, featuring Choupette as the embodiment of the bold, unconventional spirit that has defined Hublot for two decades. Her poised presence, set against the backdrop of the brand’s most groundbreaking timepieces, adds a unique narrative layer: one that honors heritage while embracing the avant-garde.

With this extraordinary collaboration, Hublot reaffirms its place at the intersection of fashion, culture, and fine watchmaking. It’s not just a celebration of time—it’s a celebration of timelessness.