Schiaparelli’s “Show of Strength” SS25 Campaign Is a Triumph of Modern Power and Artistry

Authored by BDiGiT MAGAZINE
April 30, 2025

schiaparelli’s show of strength ss25 campaign

Schiaparelli’s Spring/Summer 2025 Ready-to-Wear campaign, aptly titled “Show of Strength,” is a visual and conceptual masterpiece that redefines what it means to be powerful, poised, and unapologetically bold in today’s fashion landscape. Creative Director Daniel Roseberry continues to push the boundaries of couture with a collection that merges architectural precision with surrealist flair—honoring the legacy of Elsa Schiaparelli while fearlessly shaping the future of the Maison.

schiaparelli’s show of strength ss25 campaign

Shot by acclaimed photographer Drew Vickers, the campaign is a cinematic journey into the core of strength—both physical and emotional. Each image is layered with intention, capturing models in commanding silhouettes that embody resilience, control, and a deep, quiet confidence. The use of bold structure, intricate detailing, and a muted yet evocative palette all serve to heighten the emotional impact of each look, turning garments into statements and wearers into icons.

schiaparelli’s show of strength ss25 campaign

From sculptural tailoring to surreal gold embellishments, the SS25 RTW collection celebrates contrasts—hard and soft, grounded and ethereal, modern and mythical. The campaign not only showcases Schiaparelli’s commitment to craftsmanship and narrative, but also speaks to the evolving role of fashion as a form of self-expression and power.

“Show of Strength” is more than a seasonal campaign; it is a manifesto. It invites the wearer to embrace complexity, to lead with presence, and to find beauty in defiance. In true Schiaparelli fashion, it is where art and fashion collide—spectacularly.