Kendrick Lamar Becomes Chanel’s Newest Ambassador

Authored by BDiGiT MAGAZINE
April 21, 2025

Pulitzer Prize winner. 22-time Grammy winner. Super Bowl halftime headliner. And now — a face of high fashion. Kendrick Lamar, one of the most influential artists of our generation, has officially been named the newest ambassador for Chanel.

The partnership marks a major cultural moment as Chanel continues to embrace a new wave of creativity and global influence. Lamar will be fronting the luxury house’s latest eyewear campaign, which is set to launch tomorrow, according to The Business of Fashion.

This announcement is the latest chapter in a relationship that’s been quietly building for over a year. It began when Kendrick arrived at the 2023 Met Gala in custom Chanel couture — a powerful, unexpected fashion statement that turned heads across the industry. His connection to the house deepened when he took on a creative role in Chanel’s January 2024 Haute Couture show, contributing to the artistic direction of The Button, a short film that accompanied the collection.

Now, it’s official: Kendrick Lamar is stepping fully into Chanel’s world — not just as an icon of music and culture, but as a symbol of timeless artistry and modern elegance. His involvement signals a bold move for the storied French fashion house as it seeks to evolve with a new generation of visionaries.

Stay tuned for the launch of the campaign tomorrow — it promises to be a striking blend of innovation, legacy, and unmistakable style.