Sza launches her own make-up line ‘Not Beauty’

Authored by BDiGiT MAGAZINE
April 16, 2025

After taking over the music charts and redefining what it means to be unapologetically herself, SZA is now channeling her creative energy into a new industry — beauty. The R&B powerhouse just announced the launch of her very own make-up line, Not Beauty, and as expected, it’s far from ordinary.

Not Beauty isn’t just another celebrity beauty brand — it’s a statement. True to SZA’s authentic spirit, the brand is built around the idea of challenging traditional beauty standards and embracing raw, unfiltered self-expression. With a name as bold as Not Beauty, it’s clear that this line is here to disrupt, redefine, and inspire.

SZA describes the brand as “a reflection of how I’ve always felt about beauty — that it doesn’t have to be polished or perfect to be powerful.” The line is expected to feature a wide range of inclusive shades, skin-friendly ingredients, and innovative products that blur the lines between skincare and makeup.

From richly pigmented lip colors to multi-use highlighters and bold, experimental palettes, Not Beauty is curated for individuals who want their makeup to tell a story — not just cover up. The branding also embraces raw, minimalistic visuals, staying true to SZA’s earthy and effortless aesthetic.

Fans and beauty enthusiasts alike can look forward to an experience that’s personal, empowering, and deeply creative. The official launch date has yet to be revealed, but buzz is already building across social media, with teasers hinting at limited-edition drops and potential collaborations.

With Not Beauty, SZA is not just launching a brand — she’s starting a movement.

Stay tuned as we bring you exclusive updates, product reveals, and the story behind the brand that’s set to reshape the beauty world.